Monday, June 25, 2012

Launching a Platform

I’ve had several conversations with fellow writers lately about developing a “platform.” The way the publishing industry works these days is that you essentially need a following before you ever publish a book. 

By having a platform and thus a substantial following you’re guaranteeing at least some people will purchase your book because they already like what you have to say.

Building a platform can be a bit daunting if you’re just starting out but, hey, you have to start somewhere. So, if you’re looking to grow your audience, here are three places to start:

  • Have a blog. Even if you’re writing a book, consider starting a blog on the same or related topic. You can try out a few paragraphs from your book or bounce ideas off your blog readers. Be sure to promote your blog on other social media channels.
  • Start tweeting. Don’t be intimidated by Twitter. The most important thing is to interact with others who are tweeting about your subject and who are interested in what you have to say. Twitter is a great place to build community and your brand.
  • Comment on other blogs. Find other blogs on your topic of interest and comment on them. Be sure to include your own blog address and Twitter handle so people can find you.

How are you building your platform? What questions about platform can we address here on the Voices blog?  

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